Positioning refers to the place that a product or a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Brand positioning is at the heart of marketing strategy. Our team at HNB Marketing Consultant helps you to design a unique and distinctive positioning strategy which in returns differentiates your product or brand from your competitors and create a clear image in the minds of the potential customers.
Following are the various approaches on which positioning strategies may be made:-
- Positioning by product attributes and benefits
- Positioning by price/quality
- Positioning by use or application
- Positioning by product class
- Positioning by product user
- Positioning by competitor
- Positioning by cultural symbols
Other than the above mentioned positioning strategies we help our clients design the most unique and tailor made strategy that makes them stand alone in the competition.