Promotion is the first marketing communication with customers. There are too many companies talking about their products and services, but one must create a well-crafted road map for promotion to reach out to the right audience and convert them into customers.
Our team at HNB Marketing Consultant helps you to design a promotion strategy, in order to increase the demand for your product or service.
We finalize Promotion strategy for our clients by using ‘5 M’ Strategy-
- Mission- Objective of the advertising and promotional campaign
- Money- Advertising and promotional budget
- Message- Message that is to be communicated
- Media- Type of media to be used for advertising and promotion
- Measurement- Measuring the campaigns impact and success.
We believe, marketing communications from each promotional-mix element (personal selling, traditional advertising, sales promotion, public relations, social media, and e-commerce) should be integrated. Therefore, we focus to design an Integrated Marketing Communication for our clients.
We use Integrated Marketing Communications (IMC) which carefully integrates and coordinates client’s communications channels to deliver a clear and consistent message. As per the requirements of our client we integrate following Integrated Marketing Communications tools to deliver the message effectively to the customers.
- Advertising
- Sales Promotion
- Personal Selling
- Direct Marketing
- Public Relations
- Social Media Marketing
- Mobile Marketing
- Events and Experiences