Podcasting is one of the newest media to be embraced by marketers. Podcasts use an audio file to share information through computers or portable music devices like MP3 players. Businesses use podcasts for a variety of purposes, including sharing information about new products, company information, or general information related to the industry. With ever increasing demand for smart speakers, incorporating podcasts into your marketing plan offers numerous benefits to the company.
- Benefits –
- Convenience
- Authoritative Presence
- Passive consumption
- Audience Connection
- Portable
- Low cost
- Uses
- Increase brand visibility
- Promote products
- Brand Awareness
- Increased Website Traffic
- Greater engagement with target audience