Chatbot marketing is a way to promote products and services using a chatbot — a computer application that carries conversations with users by a predetermined scenario or with the help of AI. Brands create this virtual assistant with a chatbot builder, and connect it with messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc., or add to their website.
- Benefits –
- Saves time and money
- Helps segment traffic
- Provides a quick response
- Speeds up the payment process
- Fits any business
- Boosts engagement
- Gives data for analysis
- Helps in lead nurturing
- Uses –
- Making orders
- Customer support
- Scheduling meetings
- Tracking orders
- Sharing news and updates