Indian Business

“Helping You Market Your Business in India”

For many centuries now India has been a hotspot for many commercial activities. Many foreign firms come and invest in India or are planning to make an entry in India through specific products or services.

HNB Marketing Consultant provides you the opportunity to enter into the Indian market with correct marketing strategy, in process helping you move towards the goal of a successful launch with high returns. We take care of all your marketing activities and thus make your experience smoother by helping your product or service create a niche.

We help you by providing following marketing services,

Market Research

As India has a huge geographical territory, we conduct an extensive market research for your brand or category of the product you are intending to launch in India. The market research gives you a clear idea upon the selected segment of market, pricing policy, market size, demand analysis, competitor analysis and the returns. 

Marketing Strategy Development

We develop proper strategies for marketing your product in India. While developing marketing strategy, we focus on following key areas:-

  1. Customer segmentation and targeting
  2. Brand positioning strategy
  3. Product management
  4. Pricing strategy
  5. Distribution strategy
  6. Promotional strategy
  7. Marketing and sales training

Market Mapping

We study various market conditions to identify trends and corresponding variables between consumers and products. It illustrates the range of ‘positions’ that a product can take in a market based on two dimensions that are important to customers.

Advertising and Promotion

We help you to design a promotion strategy, in order to increase the demand for your product or service. We believe, marketing communications from each promotional-mix element (personal selling, traditional advertising, sales promotion, public relations, social media, and e-commerce) should be integrated. Therefore, we focus to design an Integrated Marketing Communication for our clients.

Branding

We help in providing unique identity to your product or service by formulating a winning brand strategy.

We offer following core branding services –

    1. Brand positioning
    2. Brand identity
    3. Brand touchpoints
    4. Brand equity
    5. Brand development
    6. Brand repositioning

Digital Marketing

We help you in formulating your digital marketing strategy.We ensure that campaigns are effectively applied to all mediums in your marketing mix, taking digital platforms into consideration.

Our digital marketing services include,

    1. Search Engine Optimization (SEO)
    2. Search Engine Marketing
    3. Social Media Marketing
    4. Mobile Marketing
    5. Website Planning and Creation
    6. Email Marketing
    7. Content Marketing
    8. Influencer Marketing
    9. Display Advertising
    10. Measuring Campaign Effectiveness (ROI, CLV)
    11. Online Reputation Management

Content Writing

We also help you in content writing. We capture the essence of your brand and develop keyword centric copy across all digital mediums. Through a strategic, collaborative approach, we unleash vital pieces of information that will set you apart from your competitors.

PR

We help you in maintaining good public relations.  By creative use of PR we help you in achieving meaningful results; a consistent positioning and media profile that will help you meet your business and brand objectives.

Product Distribution and Sales Assistance

We help you figure out which distribution strategy suits your product the most. We help you to take distribution related decisions such as, distribution channels to be used, location of outlets, methods of Transportation, inventory levels to be held, etc.

We also assist you in sales related activities. We help you in sales process development, sales compensation design, sales territory alignment, sales training, etc.